Graphic Designer & Front-End Developer · Nairobi, Kenya

I Design Brands. I Build Digital Experiences.

I'm Purity Wangari, a graphic designer and front-end developer passionate about bringing ideas to life through creative design and technology. From distinctive brand identities and eye-catching visuals to responsive, beautifully designed websites, I help turn ideas into complete digital experiences.

From Brand Identity to Digital Experience. I've Got You Covered.

  • Graphic Design
  • Brand Identity
  • Front-End Development
  • Web Design
Nocturne exhibition poster with a red circle on cream paper
Aeterna monogram brand identity flat lay
Responsive website design shown on a laptop and a phone
Years Craft
8+Years CraftIndependent practice
Projects Delivered
140+Projects DeliveredAcross brand, print and motion
Design Awards
12Design AwardsSample figure — verify before launch
Senior Direct Artistry
100%Senior Direct ArtistryNo hand-offs to juniors
GRAPHIC DESIGN
ART DIRECTION
BRAND IDENTITY
VISUAL STORYTELLING
MOTION DESIGN
FRONT-END DEVELOPMENT
WEB DESIGN
CREATIVE STRATEGY

(Two disciplines)

Two Skills. One Creative Vision.

From Brand Identity to Digital Experience. I've Got You Covered.

Graphic Design & Brand Identity

I create distinctive visual identities that give brands personality, consistency, and a memorable presence.

  • Brand identities and visual systems
  • Logo design
  • Posters and print designs
  • Packaging and merchandise designs
  • Digital and social media campaigns
  • Advertising creatives
  • Creative direction and visual storytelling
See design work

Front-End Development & Web Design

I transform designs and ideas into functional, responsive websites that look beautiful and provide smooth user experiences.

  • Website design and development
  • Responsive web design
  • Interactive user interfaces
  • Landing page development
  • Portfolio and business websites
  • Website redesign and improvement
  • UI implementation
  • HTML
  • CSS
  • JavaScript
  • React.js
  • Responsive design
  • Git and GitHub
  • Vercel deployment
See the technical side

(Work) Sample projects

Selected Works. Distinctive Perspectives.

A collection of ideas transformed into visual experiences.

13 projects

Nocturne — Exhibition Poster

2026

Posters & Print

A single red sun on bone paper for a night-time photography show.

A monogram built from a single cut line, scaled across stationery.

Maison Noir — Luxury Skincare Packaging

2025

Packaging

Matte slate cartons, amber glass and one copper-orange signal.

A display face pulled apart and reassembled across a rigid modernist grid.

Pulse — Social Campaign

2026

Digital & Social

A thumb-stopping red-on-black launch rolled out over six channels.

Flowing ribbons and corrupted grids set to a pulse.

Stride — Product Advertising

2025

Advertising Campaigns

One shoe, one wall, one shadow. A campaign built on silence.

Botanica — Brand Story

2025

Brand Identity

Ink-drawn leaves on kraft paper for a plant-based apothecary.

A half-moon, a grid and a red sun for a three-day music festival.

Botanica — Logo Mark

2026

Logo Design

A leaf drawn as one continuous stroke, tuned for tiny labels and tall signs.

A bold, responsive coffee-roaster site designed and built to match its identity.

Atlas Studio — Interface Build

2026

Front-End Development

A clean, component-driven interface with keyboard-friendly navigation.

A single scrolling page built to explain a product and convert visitors.

One idea. Cut clean. Made impossible to ignore.

(Front-end)

The Creative Side Meets the Technical Side.

Visual design principles and front-end development in one workflow, so websites are both beautiful and functional. The focus is graphic design, web design and front-end development.

  • HTML5

    Semantic, accessible structure

  • CSS3

    Responsive layouts and animation

  • JavaScript

    Interactive interfaces

  • React.js

    Component-based UI

  • GitHub

    Version control and collaboration

  • Vercel

    Fast, reliable deployment

(Motion) Video & animation

Design in Motion.

Some ideas deserve more than a still frame.

Poster frame for 2026 Studio Motion Reel

01 · 2026 Studio Motion Reel

00:0001:34

Playlist

Studio portrait of Purity Wangari, art director and founder of FluffyArts Studio

Purity Wangari · Graphic Designer & Front-End Developer

(Designer)

Meet Purity Wangari.

Purity Wangari is a Nairobi-based graphic designer and front-end developer, and the creative mind behind FluffyArts Studio. She is passionate about visual storytelling, artistic expression, and transforming creative ideas into compelling visual experiences. With a keen eye for detail and a love for exploring colours, typography, and composition, she creates designs that communicate meaning and leave lasting impressions.

Her creative interests span brand identity, digital design, posters, packaging, and art direction. Through FluffyArts Studio, she aims to help individuals and businesses bring their ideas to life through thoughtful, distinctive, and impactful design. Her philosophy is simple: every design should have a story worth telling.

She brings graphic design and front-end development together: she understands both how a brand should look and how it should work online. Visual storytelling, problem-solving and technology drive her work, from the first logo sketch to the final deployed website.

“Good design is more than aesthetics. It is the thoughtful arrangement of ideas, emotions, and visual language into something people can recognize, understand, and remember.”

Creative philosophy

Art direction approach

Start with the audience and the single idea. Build a small, strict system. Then break one rule on purpose, so the work has a pulse.

Specialisation

  • Brand identity systems
  • Website design
  • Front-end development
  • Poster and print
  • Packaging
  • Typography and lettering
  • Motion design
  • Campaign art direction

Professional experience

Independent Graphic Designer & Front-End Developer

FluffyArts Studio | Nairobi, Kenya

Combining creative design and front-end development to create distinctive brand identities and engaging digital experiences. Focused on transforming ideas into visually compelling designs and functional, responsive websites.

Key Responsibilities & Experience

  • Create visual identities, logos, posters, and promotional materials.
  • Develop creative concepts and design solutions that communicate brand messages effectively.
  • Design digital graphics and social media campaign visuals.
  • Build responsive websites and interactive user interfaces using HTML, CSS, JavaScript, and React.js.
  • Translate design concepts into functional, user-friendly web interfaces.
  • Optimize website layouts for desktop, tablet, and mobile devices.
  • Use GitHub for version control and Vercel for website deployment.
  • Combine design principles and technical skills to deliver consistent brand experiences across digital platforms.

Core Competencies

  • Graphic Design
  • Brand Identity
  • UI Design
  • Front-End Development
  • Responsive Web Design
  • Creative Direction
  • Visual Storytelling

The tools behind the work

  • Adobe IllustratorVector identity, logos and illustration
  • Adobe PhotoshopCompositing, retouching and mockups
  • Adobe InDesignLayout, editorial and print production
  • FigmaDigital systems and collaborative design
  • Adobe After EffectsMotion graphics and title design
  • Cinema 4D3D forms, packaging renders and simulation
  • Glyphs 3Custom letterforms and font prototypes
  • Canva ProClient-ready templates and quick social output

Ten disciplines, one creative vision

What We Bring to the Table.

01

Brand Identity Design

Logo systems, visual identity, brand guidelines, typography, and brand applications.

  • Logo system
  • Colour and type
  • Brand guidelines
  • Applications

Typical turnaround
4 to 8 weeks

02

Logo Design

Custom logos, monograms, visual marks, and brand symbols.

  • Concept routes
  • Final logo suite
  • Usage rules
  • Vector files

Typical turnaround
2 to 4 weeks

03

Posters & Print Design

Event posters, exhibition graphics, brochures, flyers, and editorial layouts.

  • Poster artwork
  • Editorial layouts
  • Print-ready files
  • Format adaptations

Typical turnaround
1 to 3 weeks

04

Packaging Design

Product packaging, labels, box designs, and product presentation.

  • Structural dielines
  • Label design
  • 3D renders
  • Print supervision

Typical turnaround
3 to 6 weeks

05

Digital & Social Media Design

Social media campaigns, digital advertisements, content graphics, and promotional assets.

  • Campaign visuals
  • Template library
  • Ad variants
  • Platform exports

Typical turnaround
2 to 4 weeks

06

Motion Graphics

Animated branding, motion posters, visual transitions, and promotional videos.

  • Storyboards
  • Animated logo
  • Promo video
  • Social cut-downs

Typical turnaround
2 to 5 weeks

07

Typography & Illustration

Custom typography, lettering, digital illustration, and visual experimentation.

  • Custom lettering
  • Illustration set
  • Type specimen
  • Source files

Typical turnaround
2 to 6 weeks

08

Advertising & Art Direction

Creative campaign concepts, advertising visuals, campaign art direction, and visual storytelling.

  • Campaign concept
  • Key visuals
  • Art direction on set
  • Rollout guidelines

Typical turnaround
4 to 8 weeks

09

Website Design & Front-End Development

Responsive websites designed and built to match your brand, from portfolios and business sites to redesigns.

  • Website design
  • Responsive front-end build
  • Interactive interfaces
  • Deployment on Vercel

Typical turnaround
3 to 8 weeks

10

Landing Page Development

Focused, fast landing pages for launches, campaigns and services, designed and coded in one workflow.

  • Page design
  • Front-end build
  • Forms and calls to action
  • Launch support

Typical turnaround
1 to 3 weeks

(All-in-one)

Everything Your Brand Needs, Under One Creative Roof.

You do not need to hire separate people for your branding and your website. One creative partner builds a consistent brand across print, packaging, social media and the web.

Stage 01 of 04

Discover

Understand the business, audience, goals and vision before a single pixel is drawn.

Deliverables

  • Discovery conversation
  • Project brief
  • Goals and audience

(Kind words)

Good Work. Great Experiences.

  • FluffyArts Studio brought our brand vision to life in a way we hadn't imagined. The attention to detail, creativity, and understanding of our ideas made the entire experience worthwhile. We absolutely love the final identity!
    Sarah MomanyiEldoret, KenyaBrand Identity Design
  • Working with Fluffy was a great experience. She understood what we wanted and turned our ideas into clean, eye-catching designs. The communication was smooth, and the final results exceeded our expectations.
    Brian KamauNairobi, KenyaGraphic Design
  • The creativity behind FluffyArts Studio is impressive. Our campaign visuals were bold, professional, and exactly what we needed to capture attention. I would gladly work with the studio again.
    Michelle AkinyiNakuru, KenyaPoster & Campaign Design
  • Fluffy has a unique eye for design. She gave our social media visuals a fresh and consistent look that better represents our brand. Her creativity and commitment to quality truly stand out.
    David OtienoKisumu, KenyaDigital & Social Media Design
  • Fluffy did an amazing job bringing our website idea to life. She understood the vision, created a clean and modern design, and made sure the website worked smoothly across different devices. Her combination of design creativity and technical skills really made a difference.
    Kevin MwangiMeru, KenyaWebsite Design & Development
  • Working with Fluffy was a great experience. She transformed our ideas into a beautiful, responsive website with an intuitive layout and engaging user interface. Her attention to detail and commitment to delivering quality work truly stood out. I'd definitely recommend her!
    Anne WanjiruMombasa, KenyaFront-End Development

(Contact)

Have an Idea? Let's Bring It to Life.

Branding and logo design, graphic design, social media campaigns, website design, front-end development, or a complete brand and website package: tell me about your next project.

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